Pure London Experience

PureLondonLiveLoveCreateInspire1Hello everybody! After a short vacation in UK, I’m back.  Two weeks ago I attended Pure London, the most famous and popular fashion show of UK, at Olympia Exhibition Centre. It was a great experience, the place was amazing (click here to read more about Olympia story) and I had the chance to meet many new talented designers.  Also, I attended most of the fashion and marketing seminars which were very interesting. Here you find some pictures of the brands I loved most. I will talk through in the next days. (Click on pics to enlarge)



View of the booths




The lovely stand of dutch brand YAYA

PureLondonLiveLoveCreateInspire6Swedish brand Emmy, beautiful rétro inspired clothing.

PureLondonLiveLoveCreateInspire7 PureLondonLiveLoveCreateInspire8Aqua, flowers, birds at Bl-nk stand

PureLondonLiveLoveCreateInspire9Sweet dresses by Poppy (both for baby and mom!)


PureLondonLiveLoveCreateInspire14MadeOfCarpet Handbags


PureLondonLiveLoveCreateInspire16Helen Rochfort handbags



PureLondonLiveLoveCreateInspire12Probably the best booth of the all exhibition, Darling! How cute is it?!

PureLondonLiveLoveCreateInspire18British fashion icon Zandra Rhodes presenting her collection

PureLondonLiveLoveCreateInspire19S/S14 Trend seminar: in-depth analysis of keys looks, colours, shapes and fabrics for S/S14 by WGSN‘s Lorna Hall.

That’s all for now. Looking forward to attend the next edition in February!

See you later! xxx

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